Articles on Storytelling

Why Leadership Storytelling is Important

It is a leader's responsibility to paint a picture of the future and inspire their people and others to get there.  Storytelling is the perfect vehicle to share that vision by describing the now and laying out the dream on how the company will achieve the vision.  Below is an article by Steve Denning from Forbes Magazine on the importance of leaders adopting storytelling into their toolkit.  


Qiagen Staff Embrace Disability Diversity


Qiagen brought me in to do a diversity workshop on disability.  I performed my one woman show to a rapt audience.  When asked how many people know, or have someone in their family, with a disability, 70% of the audience raised their hands.  With 34 million Americans counted as disabled in some way through the 2010 census, this makes sense.  The audience asked many questions and some say the presentation gave them a lot to think about and to discuss with their children.  In the end, they gave me a standing ovation!  It doesn't get any better than that. 


                Storytelling is as old as humans. 

                Storytelling is as old as humans. 

Storytelling is a powerful way to convey information.  Data shared through storytelling is retained twenty times more than information in a Powerpoint presentation. The reason is easy to understand.  Stories with sensory details engage more parts of the brain than words on a screen.  In addition, humans think in narrative.  All day long we think about the connection between cause and effect which is storytelling in it’s most fundamental form. To learn more, check out The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains at