It is a leader's responsibility to paint a picture of the future and inspire their people and others to get there. Storytelling is the perfect vehicle to share that vision by describing the now and laying out the dream on how the company will achieve the vision. Below is an article by Steve Denning from Forbes Magazine on the importance of leaders adopting storytelling into their toolkit.
Harvard Business Review has long recognized the power of storytelling to improve business whether it's increasing sales, staff motivation or making better leaders. In the article linked below, HBR interviews a famous Hollywood screenwriter to talk about how story can apply to business.